Suzy Ogé
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Drink at ElBulli
June 7, 2010, 1:48 pm
Filed under: Uncategorized
Filed under: Uncategorized
Margarita 2005
An evening in El Bulli always starts off with a cocktail. Today it’s a Margarita served in a frozen snow cube where one is instructed to scoop up the Margarita tasting slush ice together with the salted foam on top.
What happened to the days when food and drinks had to look tasteful?
Nowadays the use of spectacular products and the way you present your product seems to have won from the actual quality of the product itself. Are we going out for dinner to see art or to enjoy food?
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Invisible posters
June 7, 2010, 12:55 pm
Filed under: Uncategorized
Filed under: Uncategorized
Invisible posters by Fred Lebain. Making the invisible visible. Improve your consciousness by looking further than the plain picture.
Freds way to make a change to perception and the world as we see it.
The crazy ones
Here’s to the crazy ones. Themisfits. The rebels. Thetrouble-makers. The roundheads in the square holes. Theones who see thingsdifferently. They’re not fond ofrules. And they have no respectfor the status quo. You canquote them. Glorify, or vilify them.But the only thing you can’t dois ignore them. Because theychange things. They push thehuman race forward. And whilesome may see them as thecrazy ones, we see genius.Because the people who arecrazy enough to think they canchange the world…Are the oneswho do.
- Apple, Think Different Campaign
Business is about solving problems, not making money
Peter Heshof, trend watcher, is marketing innovator at Bloom. Here he discusses a new way of doing business. He isn’t talking about being sustainable or the people planet profit idea, which is in his opinion in the future something a customer expects of a decent business like for example hygiene.
No he is talking about doing business with an ideal. It offers various benefits:
- It motivates employees to work harder (and thus create better results), as they are working for a bigger cause instead of the shareholders.
- Your relationship with your customers will become deeper. It’s not anymore about quick transactions, but about fighting together for a good cause.
- Actually once an ideal has been found; innovations, communication and activations follow shortly out of its own.
- Of course you’re doing a good thing.
I personally have always thought of business as a way to achieve things and that money is a side effect of that, one that allows you to continue the way you do now. Therefore I’m very happy that this trend is spotted, because if everyone had raised this way the credit crisis would have never occurred. As a result acting in your own interest will be less common as you are all fighting for the bigger ideal. Work will not only be a measurement of how successful you are in life, but also an expression of what you, as a person stand for. Therefore:
“Business is about a way of living, not a way to live.”
Seth Godin – The movie
We all went to the awesome seminar of Seth Godin. Got a lot of new insights, which was particularly great! AND they made a video of that day:
Just have a look at it and pay special attention at 10sec and 3 min.
Man, this guy is hilarious.
May 2, 2010, 3:32 pm
Filed under: Ideas & Observations
Filed under: Ideas & Observations
Ok.
To be honest, if you don’t think this is funny, i think you are an alien.
Read this man’s website.
Here’s a quick preview. A true inspiration as far as humor can be inspiring!
From: David Thorne
Date: Monday 16 November 2009 3.52pm
To: Simon Edhouse
Subject: Re: Logo Design
Dear Simon,
Disregarding the fact that you have still not paid me for work I completed earlier this year despite several assertions that you would do so, I would be delighted to spend my free time creating logos and pie charts for you based on further vague promises of future possible payment. Please find attached pie chart as requested and let me know of any changes required.
Regards, David.
——————————
From: Simon Edhouse
Date: Monday 16 November 2009 4.11pm
To: David Thorne
Subject: Re: Re: Logo Design
Is that supposed to be a fucking joke? I told you the previous projects did not go ahead. I invested a lot more time and energy in those projects than you did. If you put as much energy into the projects as you do being a dickhead you would be a lot more successful.
————————-
From: David Thorne
Date: Monday 16 November 2009 5.27pm
To: Simon Edhouse
Subject: Re: Re: Re: Logo Design
Dear Simon,
You are correct and I apologise. Your last project was actually both commercially viable and original. Unfortunately the part that was commercially viable was not original, and the part that was original was not commercially viable.
I would no doubt find your ideas more ‘cutting edge’ and original if I had traveled forward in time from the 1950′s but as it stands, your ideas for technology based projects that have already been put into application by other people several years before you thought of them fail to generate the enthusiasm they possibly deserve. Having said that though, if I had traveled forward in time, my time machine would probably put your peer to peer networking technology to shame as not only would it have commercial viability, but also an awesome logo and accompanying pie charts.
Regardless, I have, as requested, attached a logo that represents not only the peer to peer networking project you are currently working on, but working with you in general.
Regards, David.
———————-
From: Simon Edhouse
Date: Tuesday 17 November 2009 11.07am
To: David Thorne
Subject: Re: Re: Re: Re: Logo Design
You just crossed the line. You have no idea about the potential this project has. The technology allows users to network peer to peer, add contacts, share information and is potentially worth many millions of dollars and your short sightedness just cost you any chance of being involved.
————————–
From: David Thorne
Date: Tuesday 17 November 2009 1.36pm
To: Simon Edhouse
Subject: Re: Re: Re: Re: Re: Logo Design
Dear Simon,
So you have invented Twitter. Congratulations. This is where that time machine would definitely have come in quite handy.
When I was about twelve, I read that time slows down when approaching the speed of light so I constructed a time machine by securing my father’s portable generator to the back of my mini-bike with rope and attaching the drive belt to the back wheel. Unfortunately, instead of traveling through time and finding myself in the future, I traveled about fifty metres along the footpath at 200mph before finding myself in a bush. When asked by the nurse filling out the hospital accident report “Cause of accident?” I stated ‘time travel attempt’ but she wrote down ‘stupidity’.
If I did have a working time machine, the first thing I would do is go back four days and tell myself to read the warning on the hair removal cream packaging where it recommends not using on sensitive areas. I would then travel several months back to warn myself against agreeing to do copious amounts of design work for an old man wielding the business plan equivalent of a retarded child poking itself in the eye with a spoon, before finally traveling back to 1982 and explaining to myself the long term photographic repercussions of going to the hairdresser and asking for a haircut exactly like Simon LeBon’s the day before a large family gathering.
Regards, David.
—————————
From: Simon Edhouse
Date: Tuesday 17 November 2009 3.29pm
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Logo Design
You really are a fucking idiot and have no idea what you are talking about. The project I am working on will be more successful than twitter within a year. When I sell the project for 40 million dollars I will ignore any emails from you begging to be a part of it and will send you a postcard from my yaght. Ciao.
————————-
From: David Thorne
Date: Tuesday 17 November 2009 3.58pm
To: Simon Edhouse
Subject: Re: Re: Re: Re: Re: Re: Re: Logo Design
———————–
From: Simon Edhouse
Date: Tuesday 17 November 2009 4.10pm
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Logo Design
Anyone else would be able to see the opportunity I am presenting but not you. You have to be a fucking smart arse about it. All I was asking for was a logo and a few pie charts which would have taken you a few fucking hours.
—————————
From: David Thorne
Date: Tuesday 17 November 2009 4.25pm
To: Simon Edhouse
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Logo Design
Dear Simon,
Actually, you were asking me to design a logotype which would have taken me a few hours and fifteen years experience. For free. With pie charts. Usually when people don’t ask me to design them a logo, pie charts or website, I, in return, do not ask them to paint my apartment, drive me to the airport, represent me in court or whatever it is they do for a living. Unfortunately though, as your business model consists entirely of “Facebook is cool, I am going to make a website just like that”, this non exchange of free services has no foundation as you offer nothing of which I wont ask for.
Regards, David
————————
From: Simon Edhouse
Date: Tuesday 17 November 2009 4.43pm
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Logo Design
What the fuck is your point?
Are you going to do the logo and charts for me or not?
————————–
From: David Thorne
Date: Tuesday 17 November 2009 5.02pm
To: Simon Edhouse
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Logo Design
—————————
From: Simon Edhouse
Date: Tuesday 17 November 2009 5.13pm
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Logo Design
Do not ever email me again.
From: David Thorne
Date: Tuesday 17 November 2009 5.19pm
To: Simon Edhouse
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Logo Design
Ok. Good luck with your project. If you need anything let me know.
Regards, David
———————-
From: Simon Edhouse
Date: Tuesday 17 November 2009 5.27pm
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Logo Design
Get fucked.
———————————————————————————————–
Lev Kaupas, 50m from NBS
May 2, 2010, 3:31 pm
Filed under: Uncategorized
Filed under: Uncategorized
I came across this spot, it’s about 50m from the NBS, aimed at young, creative people who want to start a business and provides them with knowledge on how to do business..
Here a short excerpt from their site:
“We are dedicated to create a workplace that provides young professionals with as much in-house knowledge as possible by combining different disciplines and values of people from diverse backgrounds. An inpiring environment where the unique combination of talents, experiences, and perspectives of each member enables us to boost your and our business”
Their concept would fit in so nice within the NBS Business Planning, as it provides students with the opportunity to work in a start-up, without having a good idea themselves or not putting in energy because of London. With all respect to the SRC, but can we consider consultancy really entrepreneurship? anyway it at least increases the odds that NBS students make the best out of their 3rd year project.
You know what shocked me the most, it’s just across the streat of the NBS and nobody seems to know about it..
- Eerste Weteringplantsoen 6
- 1017 SK Amsterdam
2 steps ahead
April 13, 2010, 9:25 pm
Filed under: Ideas & Observations, Uncategorized | Tags: 2 steps ahead, entrepreneurship
Filed under: Ideas & Observations, Uncategorized | Tags: 2 steps ahead, entrepreneurship
Tonight in one of our group meetings I wanted to continue the discussion to come up with a plan C, just in case if also plan B didn’t work (plan A wasn’t delivering the desired results). Overall the criticism is that you should not really do planning in a start-up. I agree, one of the strengths of a small company is its flexibility; nevertheless I think it’s good to at least think about a plan C, especially when you are dealing with time bound issues. So once the situation occurs you can act very swiftly, because you know the teams’ opinions about the issue.
This mentality of thinking 2 steps ahead is often missed out when discussing the advantages of start-ups, as it flows naturally from the visionary mindset of the entrepreneurs. However I think that this contributes a lot to the innovativeness of a company, but also its efficiency.
Just for the record, we ended up using plan C 
The best location?
April 2, 2010, 4:03 pm
Filed under: Ideas & Observations
Filed under: Ideas & Observations
All the luxury brands have stores at Avenue Montaigne in Paris or Fifth Avenue in New York or at the P.C. Hooftstraat in Amsterdam. All are very expensive locations and have a lot of competition in the same street.
That is why Prada took a completely different approach. They opened up a new store near the highway of a very small town called Valentine in Texas (in the middle of the desert). The shoes and bags are probably more expensive than the store itself…
