Inspiration for Innovation

Somebody wants some coffee? by Philippe Taminiau
March 18, 2010, 10:45 pm
Filed under: Gizmos & Gadgets

Do you also find it annoying to stand in line and wait for almost 10 minutes to get your coffee?
Or, when you working all day long,  you never have the time to get a coffee break?  Then Le Whif is your new friend. It is a small tube filled with coffee powder which people can inhale. This way, they will get an instant shot of 100 mg caffeine. Try it out!



The Treadmill Bike- Is This Innovation? by Suzy Ogé
March 17, 2010, 10:00 pm
Filed under: Uncategorized

Click here to order one today!

15 Minutes Advantage by tomvanvooren
March 17, 2010, 9:40 pm
Filed under: Ideas & Observations | Tags: ,

As I am always very interested in innovations and the drivers behind that, I recently stumbled upon an article that actually shocked me a bit. I always thought innovation was bound by the limits of our imagination, but nothing is less true. As this article from HBR about the 15 minutes competitive advantage displays, it is limited by the amount of change people / market place are willing to handle.

“As many technology companies have seen to their peril, you can leap much too far into the future by seeking revolution, not evolution, leaving potential users in the dust. But steady progress — step by single step — can win internal support and the external race for share of market or share of mind. Especially if you take each step quickly.

Innovators who take risks must reduce the risk for others. Think long-term trends but short-term steps —15 minutes at a time.”

This is the reason why the Willy Wortels of this world never seem to have any success, despite their great ideas. They invent something so radical and disruptive that all potential customers are freighted by its transformational powers and unproven benefits. Whereas you have on the other hand the Willy Wortels who are so into their idea and that they will only see the benefits and get frustrated when nobody wants to grasp the fruits of this wonderful new invention!

To clarify the 15 minutes competitive advantage from a customer point of view, you can compare it with running a marathon, if I tell you that you have to run for 42,243 meters and at the end of that run you will find numerous new beneficial things, nobody will really feel like making all the trouble to take a big risk. But if I tell you every 100 meters that at the end of the next 100 meters you will find something that is good for you, the hassle to get there and the risk to take is a lot smaller.

So to conclude, new innovations are often more successful when they focus on what amount of change the customers can cope with, rather than what the company can invent. Click here if you want to read moreWilly Wortels

Never let something stop you! by Philippe Taminiau
March 12, 2010, 10:32 am
Filed under: Uncategorized

Yesterday, while I was watching the Extreme Sports Channel I suddenly saw Aaron Fotheringham.
In my opinion, he is the living proof that you should never give up on something and always pursue your dreams in life.

Support the Fight Against Breast Cancer by degraauw
March 12, 2010, 7:16 am
Filed under: People & Places | Tags: , ,

The producer of the pink gloves shown in the YouTube video promised to make a large donation for research of breast cancer dependent on the number of views of this (slightly lame) dancing clip.

It only costs you an extra click. Please send this to as many people possible.

So chicks and boys, support this action, and watch the video.