Inspiration for Innovation


2 steps ahead by tomvanvooren
April 13, 2010, 9:25 pm
Filed under: Ideas & Observations, Uncategorized | Tags: ,

Tonight in one of our group meetings I wanted to continue the discussion to come up with a plan C, just in case if also plan B didn’t work (plan A wasn’t delivering the desired results). Overall the criticism is that you should not really do planning in a start-up. I agree, one of the strengths of a small company is its flexibility; nevertheless I think it’s good to at least think about a plan C, especially when you are dealing with time bound issues. So once the situation occurs you can act very swiftly, because you know the teams’ opinions about the issue.

This mentality of thinking 2 steps ahead is often missed out when discussing the advantages of start-ups, as it flows naturally from the visionary mindset of the entrepreneurs. However I think that this contributes a lot to the innovativeness of a company, but also its efficiency.

Just for the record, we ended up using plan C 😛

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Heineken – Made to Entertain by tonymartens
April 13, 2010, 9:21 pm
Filed under: People & Places | Tags: ,

A nice marketing strategy by Heinken…



The best location? by Philippe Taminiau
April 2, 2010, 4:03 pm
Filed under: Ideas & Observations

All the luxury brands have stores at Avenue Montaigne in Paris or Fifth Avenue in New York or at the P.C. Hooftstraat in Amsterdam. All are very expensive locations and have a lot of competition in the same street.

That is why Prada took a completely different approach. They opened up a new store near the highway of a very small town called Valentine in Texas (in the middle of the desert). The shoes and bags are probably more expensive than the store itself…

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