Inspiration for Innovation

The crazy ones by Edo van Royen
May 7, 2010, 11:12 pm
Filed under: Ideas & Observations | Tags: ,
Here’s to the crazy ones. The
misfits. The rebels. The
trouble-makers. The round
heads in the square holes. The
ones who see things
differently. They’re not fond of
rules. And they have no respect
for the status quo. You can
quote them. Glorify, or vilify them.
But the only thing you can’t do
is ignore them. Because they
change things. They push the
human race forward. And while
some may see them as the
crazy ones, we see genius.
Because the people who are
crazy enough to think they can
change the world…Are the ones
who do.
– Apple, Think Different Campaign

Business is about solving problems, not making money by tomvanvooren
May 3, 2010, 9:04 pm
Filed under: Ideas & Observations, Reading & Writing

Peter Heshof, trend watcher, is marketing innovator at Bloom. Here he discusses a new way of doing business. He isn’t talking about being sustainable or the people planet profit idea, which is in his opinion in the future something a customer expects of a decent business like for example hygiene.

No he is talking about doing business with an ideal. It offers various benefits:

  1. It motivates employees to work harder (and thus create better results), as they are working for a bigger cause instead of the shareholders.
  2. Your relationship with your customers will become deeper. It’s not anymore about quick transactions, but about fighting together for a good cause.
  3. Actually once an ideal has been found; innovations, communication and activations follow shortly out of its own.
  4. Of course you’re doing a good thing.

I personally have always thought of business as a way to achieve things and that money is a side effect of that, one that allows you to continue the way you do now. Therefore I’m very happy that this trend is spotted, because if everyone had raised this way the credit crisis would have never occurred.  As a result acting in your own interest will be less common as you are all fighting for the bigger ideal. Work will not only be a measurement of how successful you are in life, but also an expression of what you, as a person stand for. Therefore:

“Business is about a way of living, not a way to live.”

Man, this guy is hilarious. by degraauw
May 2, 2010, 3:32 pm
Filed under: Ideas & Observations

To be honest, if you don’t think this is funny, i think you are an alien.
Read this man’s website.

Here’s a quick preview. A true inspiration as far as humor can be inspiring!

From: Simon Edhouse
Date: Monday 16 November 2009 2.19pm
To: David Thorne
Subject: Logo Design

Hello David,
I would like to catch up as I am working on a really exciting project at the moment and need a logo designed. Basically something representing peer to peer networking. I have to have something to show prospective clients this week so would you be able to pull something together in the next few days? I will also need a couple of pie charts done for a 1 page website. If deal goes ahead there will be some good money in it for you.

From: David Thorne
Date: Monday 16 November 2009 3.52pm
To: Simon Edhouse
Subject: Re: Logo Design

Dear Simon,
Disregarding the fact that you have still not paid me for work I completed earlier this year despite several assertions that you would do so, I would be delighted to spend my free time creating logos and pie charts for you based on further vague promises of future possible payment. Please find attached pie chart as requested and let me know of any changes required.
Regards, David.


From: Simon Edhouse
Date: Monday 16 November 2009 4.11pm
To: David Thorne
Subject: Re: Re: Logo Design

Is that supposed to be a fucking joke? I told you the previous projects did not go ahead. I invested a lot more time and energy in those projects than you did. If you put as much energy into the projects as you do being a dickhead you would be a lot more successful.

From: David Thorne
Date: Monday 16 November 2009 5.27pm
To: Simon Edhouse
Subject: Re: Re: Re: Logo Design

Dear Simon,
You are correct and I apologise. Your last project was actually both commercially viable and original. Unfortunately the part that was commercially viable was not original, and the part that was original was not commercially viable.
I would no doubt find your ideas more ‘cutting edge’ and original if I had traveled forward in time from the 1950’s but as it stands, your ideas for technology based projects that have already been put into application by other people several years before you thought of them fail to generate the enthusiasm they possibly deserve. Having said that though, if I had traveled forward in time, my time machine would probably put your peer to peer networking technology to shame as not only would it have commercial viability, but also an awesome logo and accompanying pie charts.
Regardless, I have, as requested, attached a logo that represents not only the peer to peer networking project you are currently working on, but working with you in general.
Regards, David.


From: Simon Edhouse
Date: Tuesday 17 November 2009 11.07am
To: David Thorne
Subject: Re: Re: Re: Re: Logo Design

You just crossed the line. You have no idea about the potential this project has. The technology allows users to network peer to peer, add contacts, share information and is potentially worth many millions of dollars and your short sightedness just cost you any chance of being involved.

From: David Thorne
Date: Tuesday 17 November 2009 1.36pm
To: Simon Edhouse
Subject: Re: Re: Re: Re: Re: Logo Design

Dear Simon,
So you have invented Twitter. Congratulations. This is where that time machine would definitely have come in quite handy.
When I was about twelve, I read that time slows down when approaching the speed of light so I constructed a time machine by securing my father’s portable generator to the back of my mini-bike with rope and attaching the drive belt to the back wheel. Unfortunately, instead of traveling through time and finding myself in the future, I traveled about fifty metres along the footpath at 200mph before finding myself in a bush. When asked by the nurse filling out the hospital accident report “Cause of accident?” I stated ‘time travel attempt’ but she wrote down ‘stupidity’.
If I did have a working time machine, the first thing I would do is go back four days and tell myself to read the warning on the hair removal cream packaging where it recommends not using on sensitive areas. I would then travel several months back to warn myself against agreeing to do copious amounts of design work for an old man wielding the business plan equivalent of a retarded child poking itself in the eye with a spoon, before finally traveling back to 1982 and explaining to myself the long term photographic repercussions of going to the hairdresser and asking for a haircut exactly like Simon LeBon’s the day before a large family gathering.
Regards, David.

From: Simon Edhouse
Date: Tuesday 17 November 2009 3.29pm
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Logo Design

You really are a fucking idiot and have no idea what you are talking about. The project I am working on will be more successful than twitter within a year. When I sell the project for 40 million dollars I will ignore any emails from you begging to be a part of it and will send you a postcard from my yaght. Ciao.

From: David Thorne
Date: Tuesday 17 November 2009 3.58pm
To: Simon Edhouse
Subject: Re: Re: Re: Re: Re: Re: Re: Logo Design


From: Simon Edhouse
Date: Tuesday 17 November 2009 4.10pm
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Logo Design

Anyone else would be able to see the opportunity I am presenting but not you. You have to be a fucking smart arse about it. All I was asking for was a logo and a few pie charts which would have taken you a few fucking hours.

From: David Thorne
Date: Tuesday 17 November 2009 4.25pm
To: Simon Edhouse
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Logo Design

Dear Simon,
Actually, you were asking me to design a logotype which would have taken me a few hours and fifteen years experience. For free. With pie charts. Usually when people don’t ask me to design them a logo, pie charts or website, I, in return, do not ask them to paint my apartment, drive me to the airport, represent me in court or whatever it is they do for a living. Unfortunately though, as your business model consists entirely of “Facebook is cool, I am going to make a website just like that”, this non exchange of free services has no foundation as you offer nothing of which I wont ask for.
Regards, David

From: Simon Edhouse
Date: Tuesday 17 November 2009 4.43pm
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Logo Design

What the fuck is your point?
Are you going to do the logo and charts for me or not?

From: David Thorne
Date: Tuesday 17 November 2009 5.02pm
To: Simon Edhouse
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Logo Design

From: Simon Edhouse
Date: Tuesday 17 November 2009 5.13pm
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Logo Design

Do not ever email me again.

From: David Thorne
Date: Tuesday 17 November 2009 5.19pm
To: Simon Edhouse
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Logo Design

Ok. Good luck with your project. If you need anything let me know.
Regards, David

From: Simon Edhouse
Date: Tuesday 17 November 2009 5.27pm
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Logo Design

Get fucked.

2 steps ahead by tomvanvooren
April 13, 2010, 9:25 pm
Filed under: Ideas & Observations, Uncategorized | Tags: ,

Tonight in one of our group meetings I wanted to continue the discussion to come up with a plan C, just in case if also plan B didn’t work (plan A wasn’t delivering the desired results). Overall the criticism is that you should not really do planning in a start-up. I agree, one of the strengths of a small company is its flexibility; nevertheless I think it’s good to at least think about a plan C, especially when you are dealing with time bound issues. So once the situation occurs you can act very swiftly, because you know the teams’ opinions about the issue.

This mentality of thinking 2 steps ahead is often missed out when discussing the advantages of start-ups, as it flows naturally from the visionary mindset of the entrepreneurs. However I think that this contributes a lot to the innovativeness of a company, but also its efficiency.

Just for the record, we ended up using plan C 😛

The best location? by Philippe Taminiau
April 2, 2010, 4:03 pm
Filed under: Ideas & Observations

All the luxury brands have stores at Avenue Montaigne in Paris or Fifth Avenue in New York or at the P.C. Hooftstraat in Amsterdam. All are very expensive locations and have a lot of competition in the same street.

That is why Prada took a completely different approach. They opened up a new store near the highway of a very small town called Valentine in Texas (in the middle of the desert). The shoes and bags are probably more expensive than the store itself…




15 Minutes Advantage by tomvanvooren
March 17, 2010, 9:40 pm
Filed under: Ideas & Observations | Tags: ,

As I am always very interested in innovations and the drivers behind that, I recently stumbled upon an article that actually shocked me a bit. I always thought innovation was bound by the limits of our imagination, but nothing is less true. As this article from HBR about the 15 minutes competitive advantage displays, it is limited by the amount of change people / market place are willing to handle.

“As many technology companies have seen to their peril, you can leap much too far into the future by seeking revolution, not evolution, leaving potential users in the dust. But steady progress — step by single step — can win internal support and the external race for share of market or share of mind. Especially if you take each step quickly.

Innovators who take risks must reduce the risk for others. Think long-term trends but short-term steps —15 minutes at a time.”

This is the reason why the Willy Wortels of this world never seem to have any success, despite their great ideas. They invent something so radical and disruptive that all potential customers are freighted by its transformational powers and unproven benefits. Whereas you have on the other hand the Willy Wortels who are so into their idea and that they will only see the benefits and get frustrated when nobody wants to grasp the fruits of this wonderful new invention!

To clarify the 15 minutes competitive advantage from a customer point of view, you can compare it with running a marathon, if I tell you that you have to run for 42,243 meters and at the end of that run you will find numerous new beneficial things, nobody will really feel like making all the trouble to take a big risk. But if I tell you every 100 meters that at the end of the next 100 meters you will find something that is good for you, the hassle to get there and the risk to take is a lot smaller.

So to conclude, new innovations are often more successful when they focus on what amount of change the customers can cope with, rather than what the company can invent. Click here if you want to read moreWilly Wortels

Is this an American thing, Suzy? by degraauw
February 4, 2010, 7:24 pm
Filed under: Ideas & Observations

Between Christmas and New Years, I went to New York with my family, lucky me! My boyfriend’s sister was in NY at the time, because of her internship. When I was about to go to the airport after my short visit, she gave me my a-little-bit-late Christmas present. On the package, a little note was attached saying: “You may not want to open this in front of your parents”. I totally ignored that, and opened it with my mum and what was it: MALIBU BETTY.

Ever heard of it? Well, I didn’t. After studying the package, the “Eureka” moment came, and we both couldn’t stop laughing.
My present
“Malibu Betty (blue).  Colour for the Hair Down There.”

“Blue skies ahead. Ride the wave downtown. Celebrate. Specially formulated hair dye for the hair down there.  Malibu betty is aqualicious and boogie board ready!”

“Hang ten! And get your betty ready!”

Ok. A few obvious questions came up.

Number 1. Why did I get this present?
Answer: My boyfriend’s sister wanted to buy hair dye for the hair UP there. And came across this, and thought it was hilarious and thought of someone who would appreciate this gift (as a joke) the most. Ce moi!

Number 2. Where do you buy this?
Answer: Anywhere, at every chemist of pharmacist. Shocking huh?

Number 3. Who actually uses this stuff?
Answer: NO CLUE. Is Blue a new summer colour? Is it fashionable? Is it hot? Am I missing the biggest beauty trend?
Comment 1. Please don’t tell me people use this stuff!

Is this innovation or just weird?

And then it got me wondering. It seems to be perfectly normal in the US…
Suzy, help us understand your American culture, cause I’m lost.

God bless America..

xoxo GossipGirl